In an effort to gain a competitive edge in the world of broadcasting, Warner Bros. Discovery launches Maxthe newly rebranded service that consolidates content from HBO Max And Discovery Plus. In addition to offering a slate of new and existing titles from Warner, HBO, and Discovery, the company is considering a plan to add live sports — and news — to its streaming platform in the future.
CEO David Zaslav shared the news during the media company’s virtual press event on Wednesday. He said that Warner Bros. Discovery will reveal the details in a few months. “We are a global leader in sports. A global leader in news,” said Zaslav. “And within a few months, we will get back to you with the details of our plan of attack to use this important and featured live content to grow our broadcast business further.”
Men’s and women’s soccer in the US were the only live sports shows on HBO Max, while Discovery Plus broadcast sports across sports like cycling, boxing, swimming, snowboarding, and wrestling. However, Warner Bros.’s portfolio includes: Discovery is owned by TNT and TBS, which has air content from the NHL, NBA, and MLB.
Posting its live sports coverage on the Max Streaming platform has the potential to attract new subscribers who want to watch as much as they can on one service. With subscription plans ranging from $10 to $20 per month, Max can look attractive if the content is in line with the fans. The service will roll out to US customers on May 23.
Competition for broadcasting sports content is increasing. Apple TV Plus presents the NFL and Friday Night Baseball from MLB. YouTube TV just got its way NFL Sunday Night TicketStreaming programs like Prime Video and Paramount Plus also provide access to live NFL games.
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