After testing account sharing fees in Latin America last year, Netflix It implemented its new policy in February in four regions, including Canada and Spain. Now, for many of our US subscribers, this is the moment they haven’t been waiting for. Password sharing fee It is officially released by the end of June.
The streaming service announced the move in a letter to shareholders on Tuesday. Netflix subscribers who share their passwords with people outside their actual home will have to pay for each sub-account. In countries where paid sharing has already been rolled out, only subscribers with Standard or Premium plans can add additional members, of which two are specified per account. Users who live outside the paying member’s home will be banned from the platform and required to open their own account with the option to transfer their profiles.
In Canada, where account sharing fees have been implemented, Netflix says the paid subscriber base is “larger than it was before the launch of paid sharing” and is growing. The company believes it will achieve similar results in the United States.
When you select the Netflix file Plan to share the password In February, the company asked members to select a master location for their accounts. Subscribers will still be able to watch videos on demand while traveling. Customers in Canada must pay CAD 8 per month for each additional user. In Spain, the fee is €6, Portugal €4, and New Zealand NZ$8. Based on these amounts, Netflix was expected to charge US subscribers between $7 and $8 per sub-account.
The flowing giant has it Draw a backlash for this policywhich comes after price hikes for the most popular subscription tiers in 2022. Some customers threatened to cancel their accounts as soon as they were introduced, and others expressed concerns about their college kids, parents and military family members being kicked out of their subscriptions.
In late February, Netflix lowered the prices of its subscriptions in more than 100 markets, including Latin America, Asia, Africa, Europe and the Middle East. Some countries, such as Venezuela, have seen drops of up to 50%.
Since seeing subscriber numbers decline in the first quarter of 2022, Netflix has focused on new ways to monetize its services. In November, the company launched Basic with ads, an ad-supported tier that costs $7 per month and offers a single broadcast. Along with the new subscription plan, the company credits the release of TV shows like Wednesday, Outer Banks season 3 and Ginny & Georgia season 2 for helping boost viewership and subscribers in early 2023.
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